Way back in July of 2010, Kobo Inc., a subsidiary of Indigo Books and Music, introduced the Kobo eReader as an inexpensive alternative to pricier eReaders such as Amazon’s Kindle.  Their thought process: that people would embrace a low-cost eReader even if it meant fewer features like WiFi.

Three months ago that must have seemed like a great idea.  What would happen though, if say, Kindle prices dropped to an equivalent level or they created a bare bones version that still contained WiFi?  Oh wait, they did.  Awkward.

So, after what must have been a panicked boardroom meeting, Kobo is releasing a wireless version of their eReader on November 1st, retailing at $149 Cdn.  However, big brother’s new Kindle retails for $139 Cdn.  Also awkward.

(note: Marketing Magazine’s article on the Kobo lists the retail price as $139 Cdn. but the Kobo website lists it at $149 as of this writing)